Technology is here to stay. It’s becoming more and more important in all of our everyday lives. As technology evolves and changes, our human behavior changes with it. With these changes, marketers need to be agile and adjust their strategies to these new consumer behaviors. When marketing your business, ask yourself: how do my customers interact with information?
As you walk down the street, grab a coffee, or sit down for lunch, take a look around. It’s a safe bet that 8 out of every 10 people you see are in the middle of text conversation. Let’s face it: we, as a society, love to text. Texting is our way of communicating.
So, why aren’t we texting our customers?
Short answer: we should be.
With text marketing, your customers send a single text to opt-in to receive news, offers, coupons and more. It’s quick and easy. In fact it’s often much easier than asking customers to connect with you on your social media page or submit their email on your website. And once a person opts-in, you not only confirmed their interest, but you are free to communicate with them to encourage new sales, increase purchase or visit frequency or stimulate referrals.
Text marketing helps get customers through your doors. If your business relies on in-person traffic or offers a product or service that is time sensitive, texting can
Don’t believe me? Check out the stats:
- 95% of texts are read within 15 minutes – that’s 4 times better than email marketing
- Engaging a prospect within 60 seconds instead of 1 day later increases lead conversion rates by 23 times. Every minute counts and text messages can deliver an instant notification for every new lead.
- Based on social and email data from MailMunch.co texting campaigns perform 4 to 5 times better on average than email campaigns
- Text campaigns perform 16 – 47 times better than the average social media campaign
It’s easy to create text marketing campaigns. The sooner you start, the sooner you’ll be converting leads into paying customers. Get started now!